Why Not Having a Marketing Strategy Is Like Driving With Your Eyes Closed

When it comes to business, one thing that has been a mainstay for successful companies is having a great marketing strategy. In fact, any business that is serious about actually staying in business would not go one day without moving forward with an effective marketing strategy as it is the foundation for how a business remains relevant.

Do you sometimes think back to the ridiculous things you and your friends would do just for laugh? Maybe one of the most boneheaded ways you could have a quick laugh was to put your hands over your buddy’s eyes while he was driving. The sheer idea of him freaking out was enough to make everyone in the car lose it, though in retrospect, what were you thinking?

Conducting business without a marketing strategy is a lot like driving with your eyes closed. It doesn’t make any sense, but for some reason, there is a large contingent of businesses out there who are doing just that. Marketing experts lend this gap to business owners contending that the small size of their operation doesn’t make it worth it. Furthermore, many of these same owners also are quick to point out either they can get the word out well-enough or that a lower-level employee can do wonders for free through social media.

It seems that the proverbial “hands-over-the-eyes-while-driving” mentality still remains. For those businesses that still feel that a marketing strategy seems unnecessary, here are few things to understand:

No Direction – Marketing strategies are about setting goals for a business and figuring out how to achieve them. It’s about determining an identity. How will you know you’re getting where you want to go if you don’t know where you wanted to go in the first place?

No Focus – Without direction, you can’t have focus. You’re moving in too many directions and missing key pieces of information that allow you to make changes & keep you business on the right track.

Wasting A Lot of Money – When you’re out of high school & don’t have focus and direction, you’re finding yourself. When you’re in business, you’re throwing away time & money, your two most precious assets.

No Good End in Sight – Many businesses realize too late that their lack of marketing strategy has hit them where it hurts the most – their bank account. In order to stop the bleeding, business owners do everything they should have been doing from the beginning, hoping that their impassioned attempt to save their business will buy them one more day. Sometimes it works, but more often than not, the reality is that being successful in business has nothing to do with luck.

A marketing strategy isn’t some “Silicon Valley” wordplay intent on milking a business for all its worth. Advertising and marketing have been a part of how businesses succeed since the dawn of time. You can do your best to rely on getting information about your business by word of mouth, but you’re risking the survival of your business & if you have employees, their livelihood along with your own.

5 Benefits of Roller Banner Displays

Roller banner displays are known by many names. Why are there so many terms for this product? Experts have a logical explanation for it. Actually, each name refers to the benefits that the product offers, and based on the benefits, the name is given.

Let’s take pop ups, for example. They do what the name suggests. They pop up and show a message. And when the message has been delivered or conveyed, its purpose is served and it goes up again. Afterwards, it’s taken to somewhere else to serve the same purpose. Let’s take a look at some main benefits of these articles of advertising. Read on to know more.

Ease of assembling

For the sake of ease of use, roller banner displays feature a solid retractable system. All you have to do is slide it out and then fix it in place. The whole thing is installed on a sturdy telescopic pole. It’s so easy to install that you won’t need to spend more than a few seconds to get the job done. As far as convenience is concerned, this thing is an ideal choice.


Since the product is made out of strong vinyl, you can use it in different environments, as it will stand the test of time. Actually, the beauty of the thing is that it comes with strong structural support and can last several years. Typically, aluminum is used in the making, which is why the thing is quite tough and durable.

Easy storage

Even if you have a small space in your office or house, you can use these roller banner displays. Once disassembled and rolled up, you will require little space for keeping them safe. As a matter of fact, you can store hundreds of units in a small room. So, there is no need to reserve a lot of space for them.

Convenient transportation

Convenience is another benefit of the product. If you need to use the roller banner displays at more than one location, of course, you will need to take each unit over there. Since they are lightweight, you can easily carry them from one place to another. So, convenience of transportation is another benefit that you can enjoy.

Multiple uses

No matter the occasion, roller banner displays can promote your brand. You can use them to promote a job fair, a business conference or a trade show, for instance. Other alternatives can’t serve multiple purposes as they are not as portable as these banners. And that is one of the primary reasons why most businesses of today make use of these products.

To cut a long story short, if you are looking for an easy-to-use, affordable and reliable solution to promote your products or services, we suggest that you give a go to roller banner display. They offer a myriad of benefits and can be had for a few dollars. So, they are a cost-effective solution for individuals, small businesses and large companies.

Let’s Play The Marketing Game

Marketers, like most professionals, find their work a mental challenge – not unlike playing chess or other games of strategy and tactics. A favorite mental game that marketers play is called “How would I do it?” Want to play?

The rules are simple. Just observe how others are marketing and ask yourself, “How would I do it better?” Okay, ready to play?

On your way home from work this evening, I’ll bet that you need to stop at the grocery, the drug store, or the cleaners. As you approach, start playing the Marketing Game by judging the store’s appearance and the images you see. Observe as you zoom through the aisles; is the entrance inviting, clean, and well organized? Are you welcomed or ignored by staff? Is the signage clear? How’s the housekeeping? Ask yourself how your customer experience could be improved.

Open your mail; look at the catalogs and brochures. Judge what catches your eye and what specifically captures your attention – graphics, message, or offer? Consider what would help make both your eye and your thought process linger, leaving you to ponder and perhaps make a purchase.

At lunch, read the menu critically – how do they attempt to entice you with mouth-watering extras like appetizers and that crave-able piece of “Mom’s Famous Apple Pie” with a scoop of ice cream?

Look at the ads in the newspaper, those that pop up in your cell phone, and the ones you see on TV. Read the messages and look at the graphics. Each time, attempt to understand their strategy, check if their message is communicated effectively, and ask yourself, “How would I do it better?”

Play the game every chance you get. Think through the marketing challenges for each. How would you improve the strategy? What do you think the message should be? How could you improve the word usage, graphics, attitude, or media usage?

Of course, it’s very easy to play the Marketing Game at a business you are not involved in because you don’t need to deal with the constraints of time, money, and projects competing for your attention and effort. You are just being the critic.

As you continue to play the game, transfer the thought process to your business. Think about your overall strategy and ask the same questions about message, media, attitude, words, graphics, etc. The longer you play the game, the more you think like a marketer. Over time, you will become better at it. Better marketers win!